“A sleep suit which virtually fastens itself” – The Guardian
“Ingenious… and gorgeous” - Tatler
"Magnet Mouse has revolutionized changing time" - Baby London
Our new tops have arrived for Spring/Summer 2022, for babies and now toddlers too!
Follow us on instagram to be kept up to date with special offers, important squeaks and scrumptious pics.
All our clothes are proudly made and packaged from start to finish here, in England.
Featured Collections
Featured collection
All our clothes are lovingly made in the UK and inspired by our British heritage. Classic, timeless baby wear with a magic twist - tiny hidden magnetic fasteners.
No more fiddly poppers or tiny buttons, just simple style in seconds. Even in the dark or on the move.
We hope you love wrapping your baby in our beautiful soft cotton magic.
Make more time for cuddles not struggles.



