About Us

About Us

In today’s fast paced world, few have the time (or patience) for fiddly fastenings. There are too many wonderful things to do instead. We’ve removed the hassle from dressing and made more time for cuddles.

Our baby wear is 100% cotton and completely free from fiddly poppers and buttons. Tiny magnetic fastenings are hidden away inside wonderfully soft cotton, leaving nothing but style to wrap around your baby – seconds.

All our clothes are lovingly made in the UK and inspired by our British heritage. Classic, timeless baby wear with a magic twist.

Simple, soft and easy peasy.

Make more time for cuddles not struggles