CWB: Magnet Mouse attracts parents with unique magnetised babywear

Award-winning British clothing label Magnet Mouse has created a range of babywear using hidden magnetic fastenings that are securely sewn inside the clothes’ lining. Catering for time-conscious parents, Magnet Mouse enables quick dressing and changing thanks to no fiddly buttons or poppers.

Furthermore, every Magnet Mouse garment is proudly made in the UK. From the knitting of the 100% cotton to the printing, the entire process happens on British soil.

Each classic and elegant style takes inspiration from British heritage. Examples include Peter Pan collars and timeless colours such as pastel pinks and blues as well as soft grey.

The range includes sleepsuits, rompers and babygros for 0 to 12 months, either sold individually or as a set.

Commenting on the brand concept is founder, Mouse Allen. “My inspiration came from friends complaining about tiny poppers and buttons on their little one’s clothes. I felt that daily life didn’t need to be that difficult; especially when you are contending with a brand-new gorgeous baby that you just want to cuddle and snuggle. I’m so proud of where Magnet Mouse is today, and how much time we have saved parents over the years. Life really is too short!”

Having spent two years researching and consulting on the design and safety of magnets in baby clothing, Magnet Mouse has found the solution; its own bespoke machinery to securely attach the magnets. The brand also holds registered intellectual property design rights and safety certificates from a leading global consumer testing firm.

Other items in the range featuring the brand’s magnetic fastenings include breastfeeding tops, poncho capes and hoodies.

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